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The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
- Narrado por: Mike Michalowicz
- Duración: 7 h y 7 m
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Resumen del Editor
Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.
This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over, and he was chasing customers left and right, putting in 28-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.
After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?
- Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
- Weed out the losers: In a pumpkin patch, small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
- Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
Includes exclusive author commentary throughout the audiobook and a bonus author interview at the end of the program.
Reseñas de la Crítica
"Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you—entrepreneurs, business owners—read it! Do it now!" (Michael Gerber, author of The E-Myth and creator of the E-Myth Evolution)
"Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come." (Guy Kawasaki, author of Enchantment and The Art of the Start)
"Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting." (Seth Godin, author of We Are All Weird)
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- Duración: 2 h y 58 m
- Versión completa
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General
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Historia
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
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Total Focus
- Making Better Decisions Under Pressure
- De: Brandon Webb, John David Mann
- Narrado por: Johnathan McClain, Brandon Webb
- Duración: 7 h y 38 m
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General
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Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.
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Biography/ sales pitch.
- De Dennis en 01-10-18
De: Brandon Webb, y otros
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The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- De: Carrie Wilkerson
- Narrado por: Carrie Wilkerson
- Duración: 6 h y 26 m
- Versión completa
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General
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Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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Where is the substance?
- De David en 06-21-12
De: Carrie Wilkerson
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Nothing to Lose, Everything to Gain
- How I Went from Gang Member to Multimillionaire Entrepreneur
- De: Ryan Blair, Don Yaeger
- Narrado por: Johnny Heller
- Duración: 6 h y 59 m
- Versión completa
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Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.
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I wouldn't read it again
- De Blahhhhhh en 01-07-13
De: Ryan Blair, y otros
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100 Ways to Create Wealth
- De: Sam Beckford, Steve Chandler
- Narrado por: Steve Chandler
- Duración: 8 h y 36 m
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General
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These 100 eye-opening ways to create wealth are drawn from the author's successful careers, with many touching personal stories as well as stories and examples from the hundreds of clients these master coaches have advised. This book is chock full of ways to make money, deepen life's pleasure, increase personal wage-earning power, and start fresh entrepreneurial ideas right at home.
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A MUST HAVE!
- De Thomas en 10-31-08
De: Sam Beckford, y otros
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It's Your Move
- My Million Dollar Method for Taking Risks with Confidence and Succeeding at Work and Life
- De: Josh Altman
- Narrado por: Josh Altman
- Duración: 6 h y 2 m
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General
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Josh "the Shark" Altman has achieved extraordinary success in a traditional industry and in the most competitive real estate market in the country - all without being "discovered" or catching the proverbial big break. He worked for it. He figured it out. He failed. He learned. He wrote his own script. The key to his success? Confidence - informed, intelligent, calculated confidence. Calculated confidence means training yourself in your chosen field, knowing it so well that you can trust your gut instincts to guide you toward the best possible option.
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Overall a good book but recommend a title change
- De Reginald en 06-19-18
De: Josh Altman
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- De: Leonard C. Green, Paul B. Brown
- Narrado por: Leonard C. Green, Tim Andres Pabon
- Duración: 5 h y 16 m
- Versión completa
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General
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Narración:
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Historia
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- De Leo en 01-19-18
De: Leonard C. Green, y otros
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- De: Jason Jennings
- Narrado por: Jason Jennings
- Duración: 6 h y 10 m
- Versión completa
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General
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Narración:
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Historia
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- De Myers en 07-28-18
De: Jason Jennings
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Linchpin
- Are You Indispensable?
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 8 h y 19 m
- Versión completa
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General
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Narración:
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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I was expecting more
- De Steve High en 04-06-10
De: Seth Godin
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- De: Norm Brodsky, Bo Burlingham
- Narrado por: Sean Pratt
- Duración: 10 h y 8 m
- Versión completa
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General
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Narración:
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People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
- De morton en 12-16-11
De: Norm Brodsky, y otros
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The Dream Chaser
- If You Don't Build Your Dream, Someone Will Hire You to Help Build Theirs
- De: Tony A. Gaskins Jr.
- Narrado por: Tony A. Gaskins Jr.
- Duración: 9 h y 57 m
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Historia
Does your daily effort at work build your dream, or someone else's? Do you do your job for the paycheck or the fulfillment? It's possible to have both, and this book shows you how to get there. The key is in following your passion and purpose. You have a natural-born talent - whether you know it or not - that can make the world a better place. You have a unique story and vision that can lead you to the life you love.
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Author says he wrote it in a week. I believe him.
- De Scott en 03-06-23
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Karmic Management
- What Goes Around Comes Around In Your Business and Your Life
- De: Geshe Michael Roach, Lama Christie McNally, Michael Gordon
- Narrado por: Geshe Michael Roach
- Duración: 2 h y 28 m
- Versión completa
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Narración:
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Historia
Traditional Eastern wisdom and real-life business experience come together in this brief and practical guide, which offers a step-by-step plan that will help readers adopt a more successful way of working and living. Karmic Management is a little book with a revolutionary message. It turns traditional business mentality on its head by stating simply that helping others become successful - suppliers, customers, even competitors - is the real key to success in life as well as in business.
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Loved it!
- De Ellen en 07-20-10
De: Geshe Michael Roach, y otros
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- De: Ben Arment
- Narrado por: Sean Pratt
- Duración: 7 h y 42 m
- Versión completa
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General
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- De ajanicad en 03-21-15
De: Ben Arment
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What If It Does Work Out?
- How a Side Hustle Can Change Your Life
- De: Susie Moore
- Narrado por: Sandy Rustin
- Duración: 4 h y 26 m
- Versión completa
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Narración:
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Do you have a hobby or passion that has nothing to do with your nine-to-five job? Do you craft vintage jewelry, make handmade furniture, or offer expert negotiating advice to family and friends in your spare time? Then you, too, could join the one-third of Americans who turn their talents into a lucrative side hustle. In What If It Does Work Out? life coach and professional side-hustler Susie Moore offers expert tips and guidance to help you earn an extra source of income by doing something you love.
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Life changing book for everyone
- De Anonymous User en 12-06-19
De: Susie Moore
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Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.
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Applied everything here, also on business made simple course and story brand book and my business grew
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Running a successful architectural firm is a juggling act. You need expertise in your area of architecture to provide services to clients. You also need the know-how to run a small business. You've probably been well prepared by your education and experience for the technical ins and outs of an architecture firm. Yet what training has prepared you to run a business? The E-Myth Architect fills this knowledge gap, giving you a complete toolkit for either starting a successful firm from scratch or maximizing an existing firm's performance.
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Hard to listen to
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In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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Saved my Life
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Managed Services in a Month: Build a Successful, Modern Computer Consulting Business in 30 Days, 3rd Edition
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The ultimate do-it-now guide to getting started in managed services. Now includes chapters on cloud services, bundling, and more. Whether you're a new computer consultant or an experienced technician making the move to managed services, this is the perfect audiobook for you! The audiobook includes step-by-step instructions for creating service offerings, reformulating your business, creating service agreements, and more!
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don't change the recipe
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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Transforma tu día
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Lo que los oyentes dicen sobre The Pumpkin Plan
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- Harold
- 08-05-21
Exceptional
Game changer, the steps in this book are actionable and effective. I did the work of applying them and it works. Highly recommend this book.
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esto le resultó útil a 1 persona
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- Darrell Voss
- 09-01-21
field of dreams of pumpkins galore
Mike has packaged a nice range of interesting examples that supports the easily understand pitfales coupled with several how-tos for accomplishing ongoing business with an insightful perspective lead your thinking.
Starting your own business can be full of many challenges that are unforeseen, He presents insights to support the needed ongoing cleaning step to keep it running smoothly. No book is perfect this is a solid investment of time.
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- Kevin
- 01-18-21
absolutely love this book. Helps get me motivated
absolutely love this book. Help me get motivated and keeps me focused on growing the business
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- Anonymous User
- 12-04-21
Amazing book
This book was amazing. I love Mike Michalowicz! He’s so inspirational and knowledgeable ! I highly recommend this book, you will learn so much.
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- Abdullah R.
- 11-08-21
Great addition to profit first
This is the second book I get for Mike and it's been great listening to his ideas. Love the book and a great addition to the theory of profit first.
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- Kindle Customer
- 11-21-21
Listener Respect
Great listen & production regardless of the value you take from the author's advice.
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- Chyna
- 04-04-22
Great insightful book
Mike really did an awesome job at writing this book. There are a bunch of great ways to better a business in any field. He shares stories about people that I’m sure many can relate to and implement in their own businesses. This is the second time that I’ve listened to it, and I got even more out of it than the first time.
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- Richard Guerrero
- 04-21-22
Several Years Later…….
I listened to this book a few years ago after listening to Profit First. It took me a few years to make changes, I now have a business that I can fully Pumpkin Plan. Thanks for the priceless guidance, and the 2022 refresher course!
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- Amazon Customer
- 06-27-22
Great narration!
Great narration, the authors charisma comes through within the presentation and makes it dynamic and relatable.
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- Nadimire Jules
- 12-06-22
New favorite author
Now I haven’t yet implemented the plan but I will. I appreciate the plenty of examples from different business genres.
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