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クリティカル・ビジネス・パラダイム:社会運動とビジネスの交わるところ
- Duración: 8 h y 10 m
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Resumen del Editor
その仮説とは、
社会運動・社会批判としての側面を強く持つビジネス=クリティカル・ビジネスという新しいパラダイムの勃興によって、経済・社会・環境のトリレンマを解決するというものです。
私は2020年に著した『ビジネスの未来』において、安全・快適・便利な社会をつくるという目的に関して、すでにビジネスは歴史的役割を終えているのではないか?という問いを立てました。原始の時代以来、人類の宿願であった「明日を生きるための基本的な物質的条件の充足」という願いが十全に叶えられた現在、私たちはビジネスという営みに対して社会的意義を見出せなくなりつつあります。
この問いに対する前著での私の回答は「条件付きのイエス」というものでしたが、その 後も、営利企業あるいはビジネスの社会的存在意義に関する議論が沈静化する兆しはなく、 世界経済フォーラムをはじめとした会議の場においても、この論点は主要なアジェンダで あり続けています。
ここ数年、世界中で盛り上がりを見せている「パーパス」に関する議論も、この「この ビジネスに社会的意義はあるのか?」という、素朴だけれども本質的な質問に対して応え ることのできなかった人々が引き起こした一種のパニック反応だと考えることもできるで しょう。
私は、本書を通じて、このウンザリさせられる問いに対して、ある仮説としての回答を 提唱したいと思います。それが前述した命題、すなわち「社会運動・社会批判としての側 面を強く持つビジネス=クリティカル・ビジネスという新たなパラダイムの勃興によって それは可能だ」という回答です。
第1章 クリティカル・ビジネス・パラダイムとは?
第2章 クリティカル・ビジネスを取り巻くステークホルダー
第3章 反抗という社会資源
第4章 クリティカル・ビジネス・パラダイムの背景
第5章 社会を変革したクリティカル・ビジネスの実践例と多様性
第6章 アクティヴィストのための10の弾丸
第7章 今後のチャレンジ
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